Elsa Dorlian - AL HILAL BANK

CLIENT: AL HILAL BANK Abu Dhabi

AGENCY: MOMENTUM MENA

MY ROLE: ART DIRECTOR & DESIGNER

Al Hilal bank in Abu Dhabi, is an islamic yet modern bank. As an art director working on a bank was a very interesting and challenging experience: we needed to be creative, sometimes artistic although remaining simple and serious.

E-STATEMENT

As part of their environmental mission Al Hilal Bank is starting an e-statement: the customer is able to check his statement online instead of printing it on paper.

The idea of this campaign is based on the fact that the less we print statements on paper, the more trees we save, the more chances we have of saving our natural resources from extinction.

ACTIVATION IDEA

Let‘s change the fate of trees

Choose E-Statement

The idea represents a tree in form of dinosaur in the street as a metaphor for extinction. It‘s a call to action to save trees from extinction by using less paper.