CLIENT: Matbakhi
AGENCY: MIlchmania UG
CAMPAIGN: Logo & Corporate Identity
& branding book
MY ROLE: Design & cOncept
Year: 2022
Matbakhi is an Innovative startup in Saudi Arabia with a unique hotel-based cloud kitchen model that helps hotels transform their underutilized kitchens into locations where local chefs have the chance to reach a new audience.
LOGO Rational
Matbakhi is the beginning of a culinary shift. This shift reminds us of the movement of change and specifically in arts, like the Pop arts movement where different cultures and different media were mixed together, like in Matbakhi a melting pot of different cuisines different cultures will take place. The Pop arts movement was created for the mass like Matbakhi where it will be using the Kitchens in the hotels to deliver to everyone.
This logo has an artistic look and feel not only because of this mix of food cultures but also because of its professional Chefs who are considered like food artists. Cooking is an art in itself.
The colors used are mainly the food/fruits/vegetable colors and colors of the cooking flame but also the blue color to communicate the delivery and techno/ modern part of Matbakhi.
The colors used are mainly the food/fruits/vegetable colors and colors of the cooking flame but also the blue color to communicate the delivery and techno/ modern part of Matbakhi.
Corporate Identity & branding book
After developing the logo I worked on the design system including those deliverables: Original logo, bilingual logo. Eng Arabic, color logo, BW, Gray scale, reverse, area of isolation, minimum usage ,primary font, primary and secondary color, logo misuse. And on the Applications as follows:1-Letterhead & continuation sheet | 2-Business card | 3- PPT template | 4-Social media template | 5-Signage | 6-Vehicle branding | 7-T-shirts | 8-caps | 9-website landing page + one inside page
All those applications were included in the brand book- 54pages ( see the content page in the below pictures).
I only put some examples from the branding book, if interested I can show you the rest !
Business Card
Letterhead
Table of content
Branding Book - example
Branding book- example
Branding book - example
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