CLIENT: SUBWAY ARABIA
AGENCY: MOMENTUM MENA
MY ROLE: Art DIRECTOR
Working on subway as art director was very fruitful and fun team work. I worked on almost 10 campaigns in a year. Each one included a complete Below The Line, Above The Line, a radio and social media adaptations. And some had a TV Commercial. Enjoy the work.
WELCOME HOARDIND
The board of Subway had a meeting in Dubai. The client asked for some "welcome" idea to create.
Our idea was simply "Welcome to Subway World" in Dubai. It is a collage of the ingredients used in a subway sandwich representing 2 of the most important monuments in Dubai ( Burj Al Arab and Burj Khalifa ).
Adding to the hoarding idea we suggested to have a stop motion video that included the work done and the coming projects instead of having a simple powerpoint presentation.
CLICK ON THE BUTTON BELOW TO CHECK THE STOP MOTION VIDEO
DAILY SPECIAL CAMPAIGN
TRAYLINER
ARABIC POSTER
TABLE TENT
RAMADAN CAMPAIGN: INCHES TO TOGETHERNESS
Effie MENA Awards 2012: Gold - Best Use of Social Media - Subway - Inches to Togetherness
A case study will explain the whole idea of the social media Campaign.
CLICK ON THE BUTTON BELOW TO CHECK THE CASE STUDY VIDEO
FIERY FOOTLONGS CAMPAIGN
DANGLER
ELEVATOR STICKERS
TABLE TENT
LIVE FRESH CAMPAIGN
DANGLER
TRAYLINER
TABLE TENT
LAMPOST
MUPI
ARABIC POSTER
CLICK ON THE BUTTON BELOW TO CHECK THE TV COMMERCIAL
BUILD YOUR OWN SUB
TABLE TENT
DANGLER
150 STORES CAMPAIGN
Subway is celebrating that he is at over 150 Locations in the UAE.
We came up with the idea of locations map, to show that Subway restaurent is literally everywhere and in every corner.
TRAYLINER
HOARDING
RADIO
VO1 [female, GPS/Google Maps VO]: “ Turn left at the Subway restaurant. Continue straight; then slight right at the Subway restaurant. After one mile, make a U-turn at the fifth Subway restaurant. Your destination is on the left, right next to the Subway restaurant, of course…”
VO2 [male, dynamic, promo]: “With over 150 locations in the UAE, freshness is always around the corner! Our mouthwatering subs and salads made with freshly sliced vegetables and a range of delicious sauces have never been closer!
VO1 [female, GPS/Google Maps VO]: “Subway - Eat Fresh.”
ESCAPE TO ITALY CAMPAIGN
We created an integrated campaign across many channels including the special App on Facebook:
Subway‘s followers could learn how to order the 3 sandwiches like real Italians and have fun recording themselves. The funniest and most entertainment participant won a Trip for 2 To Italy.
CLICK THE BUTTON BELOW TO CHECK THE CASE STUDY FOR THE COMPETITION IDEA
CLICK THE BUTTON BELOW TO CHECK THE TV COMMERCIAL